A family-managed business with a future

From a small manufacturer to the international ROWE Group

ROWE has represented innovative, high-quality lubricants as "Made in Germany” products since 1995. Due to the passion which they feel for our products, the approximately 300 ROWE members of staff deliver top performance every day. Because it is the people who work at ROWE who make the company what it is: Their commitment, their know-how and their willingness to challenge the limits of what is possible every day create the basis for our success.

ROWE South Africa (Pty) Ltd, established in 2020, is the 1st subsidiary of ROWE Mineralölwerk GMBH on the African Continent, with local warehouses in Johannesburg, Durban and Cape Town, responsible for the sustainable introduction of the ROWE MOTOR OIL brand within Sub-Saharan Africa. ROWE products are available in more than 80 countries worldwide and our dedication to precision and quality ensures that our lubricants are trusted and endorsed by industry leaders, guaranteeing optimal performance and protection for all vehicle, fleet, and equipment owners around the globe.

ROWE offers a full range of products with a high vertical production range, always manufactured in audited sustainable processes. The focus is placed on engine oils and winter chemicals for the automotive industry, although we also offer lubricants for a wide range of other applications. ROWE products are available in more than 80 countries worldwide today and impress more people every day with their outstanding properties.

Our performance does not just end with the products. We also concentrate on our customers in all other areas, irrespective of whether in service, sales, logistics or communication industries. ROWE acts in partnership in its role as a value-oriented family business. We always remain agile and adaptable in order to be able to react flexibly to our customer's wishes in a dynamic market environment. ROWE strives for long-term business relationships which will always be based on a fair, respectful dealing process with each other.

Staff

Countries around the world where ROWE products are available

Square metres of land area in Worms

The ROWE GROUP

Up to today, a total of 12 companies belong to the ROWE Group. Our business divisions today include not only the production and distribution of lubricants, rather also mechanical engineering and plant engineering, wastewater treatment, container production and the worldwide distribution of our products. A construction business and project company as well as our own motor sports team round off the versatile ROWE family. All the companies in the ROWE Group share a common philosophy, a vision and values.

The ROWE Group includes the following companies:

ROWE Holding GmbH
ROWE MINERALÖLWERK GmbH
ROWE Engineering GmbH
Palbo GmbH
ITEC GmbH
Motorsport Competence Group AG

ROWE Romania Sales and Distribution S.R.L.
OOO ROWE Russland
ROWE Bulgaria EOOD
ROWE USA INC.
ROWE South Africa (Pty.) Ltd.
ROWE International Trading (Beijing) Co., Ltd.

liqwotec GmbH

Founded in Worms in 2020, liqwotec GmbH is a joint venture of the energy service provider EWR AG and ROWE Holding GmbH. The company offers highly specialized products to protect against corrosion and sludge in water-based heating and cooling systems. In the process, liqwotec GmbH combines the expertise of EWR AG and the innovative ROWE Group. In doing so, it draws on EWR AG's more than 100 years of experience in the areas of energy supply and water management, as well as ROWE's portfolio of highly specialized products.

The core competence of liqwotec GmbH is professional consulting and implementation in the area of system protection. The developed and applied products developed help customers save costs due to corrosion, calcification and silting and the resulting damage to the systems and their components, as well as the consequentially increased energy requirements, in the medium and long term. The products used are produced exclusively in Germany according to the latest standards and are subject to constant controls in order to meet the highest quality standards at all times.

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